The Care Group

The Care Group is a network of seven care homes focused on providing welcoming, comfortable and compassionate communities for seniors and their families. For five years, I led the marketing and graphic design work for The Care Group, working directly with managers across the organization to develop brand assets, marketing materials and communications for their locations. My role covered everything from visual brand identity and print collateral to digital advertising, apparel and internal communications. Graphic Designer: Edvin Hasakovic

The Challenge
With 7 care home locations operating under The Care Group, the organization needed a consistent visual identity that could connect every location while still allowing each home to maintain its own sense of community. 
The challenge was to create a visual identity and marketing materials that felt professional enough to build trust, warm enough to feel welcoming, and consistent across 7 locations while keeping potential expansion in mind.
Handbook
Posters
Celebrating 30 Years Apparel
Rack Cards
Digital Advertisement

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